I’ve written before about how valuable it is to have a blog to support your life passion. Whether you’re using a a blog to market your business or as a platform for an online business, you can’t operate competitively in the business world without one.
A blog can stand alone or be part of a business or ecommerce website. You can build a site around your product or service and use your blog as a way to keep your customers informed, entertained, and engaged. A blog helps you build and maintain relationships, which are the life blood of any successful business.
Even if your passion is a side interest or hobby, building a blog around it can eventually allow you to generate income if you desire. With a blog, you build a community of likeminded, loyal followers who like what you have to say, find value in your ideas, and ultimately trust and respect you enough to purchase something from you.
Building a blog isn’t really that hard, even if you’re a non-techie like I was when I first started. But before you begin creating your blog, it’s smart to have some knowledge about the essential resources and tools you’ll need to get started.