Are you hoping to build a business around your passion? Or are you already an entrepreneur looking to grow your business?
If you think entrepreneurship is in your future, yesterday was not too late to start a blog. If you don’t have a blog, you’re definitely leaving money and opportunity on the table.
It used to be you could throw up a nicely-designed static website on the internet to promote your wares and leave it at that. This was your online brochure for clients or customers who wanted to know more about your goods and services and how to contact you.
But the times, they are a-changing. In fact, they’ve already changed. A static site doesn’t cut the entrepreneurial mustard any longer — not if you want to be competitive and current in your field.
Now businesses operate in a social media driven environment which demands interaction and engagement. And a blog is just the place to offer your customers exactly what they want — useful information presented in an authentic, non-salesy way, which is updated regularly.
You give them tons of quality content, and they can interact with you directly through comments and questions right on your blog. And this translates into happier customers and more sales.
A 2011 study by Bain and Company reveals that “customers who engage with companies over social media spend 20% to 40% more money with those companies than other customers.” Says Wendy Lea, CEO of Get Satisfaction (a social business consultancy), “Now, your bottom line is riding on your ability to deliver excellent service while you are meaningfully engaging customers.”